discovery and endeavour.
Six years later, I joined an established design and marketing agency, where I worked as a senior creative on some high profile projects for their main client – Honda. I worked on conceptual design, pan-European literature and above-the-line National advertising for cars, motorcycles and power equipment.
More recently, I have ventured out on my own again, working as a freelance designer and also undertaking private design work under my refreshed 155 design brand. My new-found flexibility has also allowed me to pursue one of my personal ambitions – writing. I am currently working on my first novel, a historical fiction set in Ancient Rome.
Ever since learning the fundamentals of design at university, my approach to creativity has always followed the same methodology. Firstly, I design for the client and never myself. By understanding the client’s needs and the market in which they operate, I am able to create communications that are both on-brand and on-trend. Secondly, I ensure each and every element of a project receives the same uncompromising attention to detail. This results in strong brand-centric materials that are well considered and work to strengthen that brand’s presence and appeal. Thirdly, I have a genuine passion for what I do. It’s simple – the day I stop loving design is the day I stop designing. Until then, my work will continue to demonstrate my commitment to creativity that delights my clients and brings genuine value to any brand I work for.